Fat-E is considering selling directly through a large national retail chain called All-Trade Outdoor (ATO) who...

 

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Fat-E is considering selling directly through a large national retail chain called All-Trade Outdoor (ATO) who would like to stock Fat-E's product but will require large volumes of inventory to do so. ATO would ship Fat-E's bicycle to their store locations across Canada and customers would pick up the bicycle fully assembled and charged at the retail level. Fat-E would need to ship in Truckload volume to ATO's two distribution centres located in Kelowna BC and Montreal QC. The production manager for Fat-E is cautiously optimistic that their production can accommodate the increased volume. The packaging was originally designed to be shipped as individual items and the CEO thinks that there may be some potential savings in reducing the packaging expense given that the product will not require the same level of protection in transit. Specifically, you have been asked to: 1. Discuss the logistical impacts of expanding into the ATO business (i.e., packaging, cost, transit time, etc.) 2. Consider and discuss the impacts to Fat- of taking on the ATO business (consider internal processes, administrative changes, etc.) Your Assignment Your response should be approximately 1,000 words and contain a brief introduction, your analysis and recommendation, and finally a conclusion. You can use the Word template provided on your course site to get started. For this assignment, you do not need to include a cover page, table of content, or executive summary. However, you are encouraged to include appendices of reference material where appropriate (i.e. computation tables or reference material not required in the discussion portion of your submission) Fat-E is considering selling directly through a large national retail chain called All-Trade Outdoor (ATO) who would like to stock Fat-E's product but will require large volumes of inventory to do so. ATO would ship Fat-E's bicycle to their store locations across Canada and customers would pick up the bicycle fully assembled and charged at the retail level. Fat-E would need to ship in Truckload volume to ATO's two distribution centres located in Kelowna BC and Montreal QC. The production manager for Fat-E is cautiously optimistic that their production can accommodate the increased volume. The packaging was originally designed to be shipped as individual items and the CEO thinks that there may be some potential savings in reducing the packaging expense given that the product will not require the same level of protection in transit. Specifically, you have been asked to: 1. Discuss the logistical impacts of expanding into the ATO business (i.e., packaging, cost, transit time, etc.) 2. Consider and discuss the impacts to Fat- of taking on the ATO business (consider internal processes, administrative changes, etc.) Your Assignment Your response should be approximately 1,000 words and contain a brief introduction, your analysis and recommendation, and finally a conclusion. You can use the Word template provided on your course site to get started. For this assignment, you do not need to include a cover page, table of content, or executive summary. However, you are encouraged to include appendices of reference material where appropriate (i.e. computation tables or reference material not required in the discussion portion of your submission)

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Introduction Expanding into the ATO business by selling directly through a large national retail chain has significant logistical and operational implications for FatE This includes considerations rel... View the full answer