Question: 5. Diamond Logistics is a UAE based logistics and Transportation Company. This company provides distribution services to various companies in UAE and abroad. The company

5. Diamond Logistics is a UAE based logistics and Transportation Company. This company provides distribution services to various companies in UAE and abroad. The company has a wide network of 3PLs and 4PLs all over UAE. In addition to logistics services, the company also provides other services such as maintaining distribution centers, packaging services, in-transit warehouse services, transportation planning services for others. The company follows systematic procedures in developing its transportation network for optimizing efficiency of this function. Through its services, the company provides value-addition to its customers by transporting the product in time and economically. Due to this creditability, the company has many clients all over UAE and abroad. However, in the recent review meeting of its transportation network, the top management of the company found that there is an immediate need to reorganize its network. Assume that you are working as the Head of Logistics and Transportation division of this company. The management asked you to redesign the existing transportation plan and suggest the transportation strategy. Develop a transportation plan and evaluate the transportation strategies through a framework.

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