$5.$ Direct traffic: Recommend two actions to increase direct traffic for the Redneck Lipstick website.

$6.$ Perform $3$ searches on Google with the BBQ sauces. Identify the competitors of the Redneck Lipstick. For each search, note whether you see search results for the Redneck Lipstick and competitors in both the search engine ad space $($highlighted yellow in the figure$)$ and the organic results $($red boxes in the figure$).$

$7.$ Design the two ads you think the Redneck Lipstick should pay to show on the results page $($both display ad $($paid referral traffic$)$ and paid search ad $($text$)).$

$8.$ Design a Facebook or Instagram post for the Redneck Lipstick $($unpaid referral traffic$).$