5) Explain and describe the 4E framework for social media, and identify the social and mobile media tools that are most effective for accomplishing each of the 4Es. Describe the Wheel of Social Media Engagement. 6) Describe three ways in which corporate social responsibility differs from conscious marketing. 7) Imagine that you have just been made the marketing manager for the original Coca Cola (not any of the other Coke brands). You know that all important red and white can/bottle, it's an iconic drink. Your first task is to assess Coca Cola's immediate environment. Using the Marketing Environment Analysis Framework, what does that look like? Your next task is to assess Coca Cola's macroenvironmental factors. 8) Rama is a gastrointestinal physician. Her office includes nurses, clerical assistants, and a physician's assistant. Rama runs a great practice, but she depends on a variety of corporate partners to create value for her patients. Who are likely to be Rama's cor partners and how do they help or hinder her efforts to create value? 9) What are functional needs and psychological needs? How can getting a college education fulfill both types of needs? How can buying a car fulfill both types of needs? 10) Using store bought cookies as an example, explain the differences between universal, retrieval, and evoked sets, and identify the one that is most important to marketers. 11) What evaluative criteria would you be likely to use in choosing a family physician