$5.$ Explain the terms$/$ concepts with examples:

$1.$ Macromodel of communication: Articulates the interaction between the sender $($company$)$ and the recipient $($consumer$)$ of the communication message.

$2.$ Advertising Media: any paid form of nonpersonal presentation & promotion of ideas, goods, or services by an identified sponsor via print media $($newspaper$/$magazines$),$ broadcast media $($radio$/$television$),$ network media, & display media $($billboards$/$signs$/$posters$)$

$3.$ Social Media: involves online activities & programs designed to engage customers or prospects & directly or indirectly raise awareness, improve image, or elicit sales of products & services $($websites$,$ e$-$mails, ads, Facebook & Twitter messages, YouTube channels & videos$)$

$4.$ Media Allocation Schedule:

$5.$ Sales Promotion: incentives; can produce a high sales response in the short run but little permanent gain over the longer term; often prompt consumers to engage in stockpiling$-$purchasing earlier than usual or buying extra quantities.