Question: 5) Failure of alliances in automotive industry Failure to understand and adapt to new style of management required for the alliance. Failure to learn and

5) Failure of alliances in automotive industry

Failure to understand and adapt to new style of management required for the alliance.

Failure to learn and understand the cultural differences between the organisations.

Lack of commitment to succeed.

Strategic goal divergence.

Insufficient trust.

Operational and or geographical overlaps. Unrealistic expectations.

need explanation and example of this.

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