Question: 5. How do customer relationship management systems help organizations achieve customer intimacy? (5 Marks) 6. Identify any real-world enterprise, a for-profit, non-profit or government organization,

5. How do customer relationship management systems help organizations achieve customer

5. How do customer relationship management systems help organizations achieve customer intimacy? (5 Marks) 6. Identify any real-world enterprise, a for-profit, non-profit or government organization, and clearly show how operational and analytical CRM systems contribute to operational efficiency and effectiveness and increase revenue or profit. (5 Marks) 1 WINTER 2023 7. Explain information systems' critical role in supporting a supply chain strategy. (5 Marks) 8. Would Rolls-Royce Motorcars (www.rolls-roycemotorcars.com) use a push or pull model in its supply chain? Support your

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