Question: When Marty attended his first statistics class, he realized that he ought to buy a calculator or else he would be unable to do his

When Marty attended his first statistics class, he realized that he ought to buy a calculator or else he would be unable to do his assignments. In which stage of the consumer purchase decision process was Marty when he had this realization?

Question

21

options:

information search

problem recognition

purchase behaviour

alternative evaluation

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