5. In consumer decision-making, explain the following family roles: 5.1. initiator 5.2. influencer 5.3. decision maker 5.4. purchaser 5.5. user. (5)

6. With the use of relevant examples, differentiate between real decision making and impulse decision making. (5)

7. Simon has identified that he has a need for a new car, explain 3 of the 5 phases in consumer decision-making that Simon must go through. (6)