$5.$ Internal and External Search C$7$

Demonstrate your understanding of how marketers might affect a consumer$$s motivation to conduct an internal and external search to address a problem. What are ways a marketer can impact a consumer$$s internal search? How can marketers stimulate consumers to stimulate recognition of a problem and engage in an external search? How do motivation, ability, and opportunity factor into the consumer process to conduct an internal and external search to find a solution to a problem?