$5.$ Jill is a bioengineer with a high$-$paying job in a new start$-$up firm. She is young,

unmarried, and very active. She is an energetic rock climber and skier and is

training for her first marathon. She has a large social circle and is always looking

forward to the next social activity event. In the evenings, Jill is frequently at clubs

with her friends, and the clubs she patronizes change from month to month as new

ones become $$hot$.$ With regard to purchases, she typically goes for very new and

different styles. As soon as the style becomes more mainstream, however, she

abandons it for the next new trend.

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