Question: 5) Negative customer perceptions can be triggered by any single link in a chain. Switching to a competitor could happen at any time. True or

5) Negative customer perceptions can be triggered by any single link in a chain. Switching to a competitor could happen at any time.

True or False

6) According to Zoovu report, what do customers expect in this digital age? check all that apply

Trust

Frictionless experience

Assistance and support

Self-service

Innovative customer engagement

Cheaper products

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