$5.$ Please look at the Warby Parker Case study in Management book.

a$.$ In what ways can a newer, smaller competitor $$punch above its weight$$ by taking advantage of the Internet? How can the Internet be applied as a tool to help businesses avoid some of the costs associated with doing business following more conventional or $$old school$$ approaches? How do you see the balance of power in industries like the eyewear industry shifting as customers become more comfortable buying eyewear online? $(10$ points$)$

b$.$ What impact does Warby Parker$$s decision to donate a pair of eyeglasses for every pair purchased from them have on customers$$ perceptions of the company? How does Warby Parker$$s focus on being a great place to work influence how the company is seen in the market