Question: Read the case about Warby Parker linked on Week 3 - Chapter 3 . Respond to the following questions. Discussion: In what ways can a

Read the case about Warby Parker linked on Week

3 -

Chapter

3 .

Respond to the following questions.

Discussion:

In what ways can a newer, smaller competitor "punch above its weight" by taking advantage of the Internet?

How can the Internet be applied as a tool to help businesses avoid some of the costs associated with doing business following more conventional or "old school" approaches?

How do you see the balance of power in industries like the eyewear industry shifting as customers become more comfortable buying eyewear online?

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