In The Future of Digital Marketing in a Cookie-less World video at 18 min, they discuss the importance of first party data and alternative data sources for reviewing data without knowing the user. If you are required to build a marketing strategy for your organization and you only have access to first party data for building your profiles, how would you have to collect the data? What data characteristics would enable it to be effective? Is using only first party data ineffective? Will this be sufficient information? Why or why not? Explain your answer.

. Would you be comfortable developing a strategy based ONLY on data from some of the other sources, ie contextual data and clean rooms (share effective insights of data without the sharing the data itself) and aggregate data? Why or why not? Explain your answer.

 As a consumer are you willing to provide your first party data to organizations (or perhaps to only certain organizations)? Why or why not? If you are a consumer AND a marketing executive/business owner in need of data, does this impact your answer? If companies could not utilize ANY data EXCEPT first party data, how would this impact your answer? Explain your answer.

Article&Video links;

https://adage.com/article/ad-age-events/watch-future-digital-marketing-cookie-less-world/2292246. (Video for question 1.)

https://www.thinkwithgoogle.com/future-of-marketing/privacy-and-trust/responsible-marketing-for-data-privacy/

https://www.sheerid.com/blog/why_data_privacy_matters_to_you_and_your_customers/

https://digitalmarketinginstitute.com/blog/why-marketers-should-care-about-privacy-rulings

https://hbr.org/2020/06/have-your-privacy-policies-kept-up-with-your-digital-transformation?ab=at_articlepage_recommendedarticles_bottom1x1

https://hbr.org/2020/08/data-privacy-rules-are-changing-how-can-marketers-keep-up

https://browsermedia.agency/blog/the-end-of-third-party-tracking-cookies/

https://www.claravine.com/first-party-data-strategy/

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Building a Marketing Strategy with FirstParty Data 1 Data Collection Methods Utilize website analytics Track user interactions behaviors and preferences on your website Capture customer information th... View the full answer