Question: 5 points Before beginning creative work on an advertising campaign, a manager should: Implement personal selling tactics Determine what goals or objectives the advertising should

5 points
Before beginning creative work on an advertising campaign, a manager should: Implement personal selling tactics
Determine what goals or objectives the advertising should achieve
Decide what executional style to use in the ads
Hire a spokesman
Determine what metrics to evaluate the advertising campaign on
5 points Before beginning creative work on an advertising campaign, a

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