Question: Before beginning creative work on an advertising campaign, a manager should: Implement personal selling tactics Determine what goals or objectives the advertising should achieve Decide

Before beginning creative work on an advertising campaign, a manager should:
Implement personal selling tactics
Determine what goals or objectives the advertising should achieve
Decide what executional style to use in the ads
Hire a spokesman
Determine what metrics to evaluate the
Before beginning creative work on an advertising campaign, a manager should:

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