5 points Clusters will identify the segments that exist in the market * False True 5 points Demographic variables are central to understanding the delight points of consumers and what gives them that extra spark False True 5 points Mass marketing exists in a limited capacity today due to the competitiveness of the market and the need for marketers to specifically address consumer needs with their offerings False True 5 points For many products, the packaging and labelling are an integral part of the product * True False