5 points Pre-Internet marketers that used data with the most skill were direct retailers. True False 5 points The first action in the development of a digital strategy is creation of a set of business goals and objectives. True False 5 points Analytics is often used for which of the following (select all that apply) Fault and fraud detection Operational optimization Accurate prediction Improved decision-making 5 points Which one of the following has not accelerated the pace of Big Data adoption in business: Cloud computing First to market success Data analytics and data science Social media Hyperconnected communities