Why is the task of defining logistics service standards for channel members a channel management issue as

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Why is the task of defining logistics service standards for channel members a channel management issue as well as a logistics issue?

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Marketing Channels

ISBN: 978-0324316988

8th edition

Authors: Rosenbloom

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Question Posted: Jul 14, 2015 02:55 AM

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Why is the task of defining logistics service standards for channel members a channel management issue as

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The level of cooperation the manufacturer receives from its channel mem...View the full answer

Marketing Channels

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