Question: 5 points Save Ans In an effort to improve efficiency, P&G encouraged its retailers to order directly from P&G ' s distribution centers rather than
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In an effort to improve efficiency, P&G encouraged its retailers to order directly from P&Gs distribution centers rather than keeping large inventories in their own stores. The result was a significant amplification of orders upstream in the supply chain, causing P&G to experience larger and more volatile swings in demand than what was happening at the consumer level. This is an example of
A hindsight bias
B the bullwhip effect
C safety stock planning
D the multiplier effect
E product recall
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