5) Procter & Gamble Company Vision: Be, and be recognized as, the best consumer products and services company in the world. Instruction: identify the specific type of the above vision statement? Convert it into a shorter vision statement. Mission : We will provide branded products and services of superior quality and value that improve the lives of the worlds consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders and the communities in which we live and work to prosper. Instruction:

a) Identify the missing components in the above mission statement.

b) Revise the above mission statement by adding the missing components.

c) Write at least two financial and two strategic objectives (for more info Google)