1. Procter & Gamble Company

Vision: Be, and be recognized as, the best consumer products and services company in the world.

Instruction: we have seven types of vision statements: 1- Short vision statements made up of a few words only 2- Quantitative vision statements based on numbers or quantities 3- Qualitative vision statements based on the qualities you have 4- Role model vision statement; using another company as an example 5- Longer and more detailed vision statements 6- Internal transformation vision statements. 7- Competitors based statements. (Less common)

According to the seven types of vision statements:

identify the specific type of the above vision statement? Convert it into a shorter vision statement.

Mission: We will provide branded products and services of superior quality and value that improve the lives of the worlds consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders and the communities in which we live and work to prosper.

Instruction: we have nine components of mission statements: 1- Customer 2- Product or Service 3- Market 4- Technology 5- Concern for survival, Growth and profitability 6- Philosophy 7- Self-Concept 8- Concern for public image 9- Concern for employees

According to the nine components of mission statements:

a) Identify the missing components in the above mission statement.

b) Revise the above mission statement by adding the missing components.

c) Write at least two financial and two strategic objectives (for more info Google)