Question: 5 . Tamika and Catalina work as plumbers, each serving the same neighborhood. Tamika is a careful worker who utilizes the best replacement parts on
Tamika and Catalina work as plumbers, each serving the same neighborhood. Tamika is a careful worker who utilizes the best replacement parts on her jobs. Catalina worries less about the quality of her jobs. She tries to complete them quickly and often uses lowcost replacement parts. Tamika believes that if customers knew the quality of her work, she could charge $ for a typical job. If customers recognized that Catalinas work was of lower quality, she would be able to charge only $ for a typical job. Because customers cannot judge the quality of the two plumbers work, they consider it equally likely that the work is high quality ie a $ job or low quality ie a $ job Thus, both Tamika and Cataline are able to charge $ for a typical job. Recently, Tamika placed an advertisement in the local paper emphasizing the high quality of her work. She was angered and dismayed when Catalina placed a similar advertisement the following week. points
a Describe the problem Tamika faces in economic terms, using the specific concepts and language discussed in class. Do you expect that Tamikas advertisement will help her to better compete with Catalina? Why or why not?
b A friend has suggested that Tamika offer a warranty on her work. In researching this suggestion, Tamika has concluded that on average her obligations under a warranty will be $ per job per year of the warranty. Catalinas costs will be higher, $ per job per year. Should Tamika offer a warranty? How long of a warranty should she offer, assuming the only benefit to Tamika from offering the warranty is to distinguish her work from Catalinas work? If Tamika offers her optimal warranty, should Catalina offer any warranty? Why or why not? Note: Be sure to answer everything that is asked in this part of the question. Try to get a specific answer as to length of warranty, if you can.
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