Question: 5. There can be multiple target audiences for a product or media campaign. Circle the right answer: . True or False: 6. Are segmentation and

5. There can be multiple target audiences for a product or media campaign. Circle the right answer: . True or False: 6. Are segmentation and targeting the same? If not, how are they different? 7. Provide three examples of Demographic trait? . Trait #1: . Trait #2: . Trait #3: 9. Provide three examples of Psychographic traits? . Trait #1: . Trait #2: . Trait #3: 10. In the case of Lays Potato Chips, what is an example of a psychographic that inspired the creation of Baked Lays? 11. When Lays plans its media, what are three occasions/behaviors that they may prioritize? . Occasion/Behavior #1: . Occasion/Behavior #2: . Occasion/Behavior #3: 12. Based on the above, please provide an example of a media channel or vehicle that you would use to reach people for this occasion

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