Question: 5 . When evaluating a company's sales performance, management should: A . Determine which marketing unit is weak and why it is weak, before recommending

5. When evaluating a company's sales performance, management should:
A. Determine which marketing unit is weak and why it is weak, before recommending action to improve the situation.
B. Prepare a complete marketing audit.
C. Not make a sales volume analysis unless it is followed by a marketing cost analysis.
D. Investigate the 80-20 principle.
E. Not go into great detail as long as sales are increasing.

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