Question: When evaluating a company's sales performance, management should: Prepare a complete marketing audit. Investigate the 80-20 principle. Not make a sales volume analysis unless it

When evaluating a company's sales performance, management should:

Prepare a complete marketing audit.

Investigate the 80-20 principle.

Not make a sales volume analysis unless it is followed by a marketing cost analysis.

Determine which marketing unit is weak and why it is weak, before recommending action to improve the situation.

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