5 1 Discuss key touchpoints for customer acquisition and conversion taking into consideration 3 channels (first affiliate marketing(paid), second company website (owned), and word of mouth (earned) ) Websites, key phrase analysis and selection Search engine optimisation (SEO) Search engine marketing (SEM), paid search or pay per click marketing (PPC) Blogs, Online PR, partnerships affiliates, online communities Email Social media Content marketing, user generated content

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Question: 5.1 Discuss key touchpoints for customer acquisition and conversion taking into consideration 3 channels (first affiliate marketing(paid), second company website (owned), and word of mouth

5.1 Discuss key touchpoints for customer acquisition and conversion taking into consideration 3 channels (first affiliate marketing(paid), second company website (owned), and word of mouth (earned) )

Websites, key phrase analysis and selection
Search engine optimisation (SEO)
Search engine marketing (SEM), paid search or pay per click marketing (PPC)
Blogs, Online PR, partnerships/affiliates, online communities
Email
Social media
Content marketing, user generated content

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