528-- Week 9 Discussion

Community Integration

Research a charitable ornon-profit organizationanswer the following questions:

1) What type of marketing strategies does the organization use to solicit donations from the public?

2) Who is their target audience?

3) Discuss a recent article on afor-profit corporationengaging in charitable activities, such as, donations, awareness, or changes in their operations to be more socially or environmentally responsible?

The correct full-text reference is:

Kerin, R. & Hartley, S. (2019). Marketing. [VitalSource Bookshelf]. Retrieved from

https://online.vitalsource.com/#/books/1260809773/