5:35 Approaches to enhancing differentiation through changes in the value chain include: Multiple Choice working with distributors to speed up new product development cycles colluding with distributors or shippers to raise product or service costs coordinating with channel allies to enhance customer value D coordinating with customers to enhance the buying experience and build a company's image collaborating with employees to outsource nonessential activities 5:35 Approaches to enhancing differentiation through changes in the value chain include: Multiple Choice working with distributors to speed up new product development cycles colluding with distributors or shippers to raise product or service costs coordinating with channel allies to enhance customer value D coordinating with customers to enhance the buying experience and build a company's image collaborating with employees to outsource nonessential activities