$6$

$00$:$15$:$38$

Thirkell Farms Gourmet Ice Cream Enhancer is the brand name for a mix designed for use in ice cream machines. The mixes are sold in $500$ gram vacuum packs for $$5\mathrm{.}99$ plus postage. The products are only available through the mail. People learn about the product through word$-$ of$-$mouth and through ice cream machine demonstrations the company's founder gives to groups in the area of Kingston where he lives. This is a description of the company's:

Multiple Choice

market segmentation strategy.

action plan.

marketing mix.