Question: 6 0 0 : 1 5 : 3 8 Thirkell Farms Gourmet Ice Cream Enhancer is the brand name for a mix designed for use
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Thirkell Farms Gourmet Ice Cream Enhancer is the brand name for a mix designed for use in ice cream machines. The mixes are sold in gram vacuum packs for $ plus postage. The products are only available through the mail. People learn about the product through word ofmouth and through ice cream machine demonstrations the company's founder gives to groups in the area of Kingston where he lives. This is a description of the company's:
Multiple Choice
market segmentation strategy.
action plan.
marketing mix.
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