Question: 6 1 point Marketers describe the way the consumer processes information to arrive at brand choices as post - purchase dissonance purchase decision information search

6
1 point
Marketers describe the way the consumer processes information to arrive at brand choices as
post-purchase dissonance
purchase decision
information search
situational factors
alternative evaluation
1 point
After purchasing a product, the consumer will be satisfied or dissatisfied and will engage in
alternative evaluation
need recognition
postpurchase behavior
information searches
product expectations
6 1 point Marketers describe the way the consumer processes information

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