Question: Marketers describe the way the consumer processes information about the different brands in a category, to arrive at brand choices as _ _ _ _

Marketers describe the way the consumer processes information about the different brands in a category, to arrive at brand choices as _______.
Question 9Select one:
a.
alternative evaluation
b.
information search
c.
purchase decision
d.
situational factors
e.
post-purchase dissonance

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