$6\mathrm{.}25$ points

These technologies allowed for more interaction from users and a co$-$creation of value sought by consumers, but the cost of such applications are a less of control of signaling.

Platform Economies.

Sharing Economies.

Web $2\mathrm{.}0$ Technologies

Web $1\mathrm{.}0$ Technologies

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$6\mathrm{.}25$ points

Some considerations about managing reputational inertia include:

To change the direction of reputation, either positively or negatively, signaling force must be applied in the direction desired smaller signals with smaller force means slower movement.

The factors that carry the most weight, or mass, will likely be more inert and require more resources to move.

Signaling factors are not necessarily carrying proportional force, the same factor, when negative, is likely to have more force than its positive counterpart.

Reputation will not likely be affected much by small signaling factors in isolation, but those that carry more force can move reputation more quickly.