One concern about using social media, like Twitter, to compile marketing research data is:

consumer privacy.

high cost.

bias.

lack of accuracy.

lack of availability.

Question $2$

$5$

Points

When a marketing researcher converts the information obtained from qualitative research, such as focus groups and surveys, into a form that can be used to solve a marketing problem, what step in the marketing research process is taking place?

Taking action

Data collection

Reporting

Data Analysis

Problem solving

Question $3$

$5$

Points

The largest change in online research over the last decade has come from:

Internet$-$related neuromarketing techniques.

user$-$generated content associated with social media.

company$-$sponsored websites.

traditional sources of secondary data found online.

online banner ads.

Question $4$

$5$

Points

Which type of research seeks to discover new insights that will help the firm better understand the problem or consumer thoughts, needs, and behavior?

Causal

Predictive

Descriptive

Exploratory

Analytic

Question $5$

$5$

Points

Information collected for alternative purposes prior to the study is referred to as:

alternative data.

specific data.

target data.

secondary data

primary data.

Question $6$

$5$

Points

The new product characteristic that refers to how well a new product fits into potential customers' needs, values, product knowledge, and past behaviors is:

complexity

trialability

competitive advantage

observability

compatibility

Question $7$

$5$

Points

A group of related products marketed by the same firm is its:

product mix.

marketing mix.

product category.

marketing line.

product line.

Question $8$

$5$

Points

What type of adopter is typically well respected by their peers and sought by marketers because they tend to be opinion leaders who are willing to talk to other people about their experiences with their purchases?

Early adopter

Late majority

Innovator

Laggard

Early majority

Question $9$

$5$

Points

The practice in which companies frequently come out with new models of a product that make existing models obsolete is an ethical issue related to new$-$product development and is termed:

time to market.

bait$-$and$-$switch.

diffusion.

diversion.

planned obsolescence

Question $10$

$5$

Points

As defined in your text, a product refers to:

any good or service that is mass produced and sold in more than one market.

marketed items of value that fulfill a need of an individual consumer or business.

a tangible good that is received in exchange for money, time, or effort.

the specific combination of goods, services, or ideas that a firm offers to its target market.

any intangible offering a firm makes to an individual consumer or a business.

Question $11$

$5$

Points

The $80/20$ rule is a theory that suggests that:

$80$ percent of a firm's profits is generated from $20$ percent of its product line.

$20$ percent of the total demand for products comes from $80$ percent of the target market.

$20$ percent of heavy users account for $80$ percent of the total demand.

$20$ percent of a firm's products are never marketed to $80$ percent of consumers.

$80$ percent of a firm's products are marketed to only $20$ percent of the population.

Question $12$

$5$

Points

Firms typically segment international markets using three general bases: global, regional, and:

political.

unique.

cultural.

economic.

national.

Question $13$

$5$

Points

Psychographic segmentation refers to the science of segmenting markets based on:

consumers' opinions, interests and attitudes.

behavior and demographics.

consumers' income, age and behavior.

psychology, demographics and personality.

psychology and geography.

Question $14$

$5$

Points

Segmentation based on where prospective consumers live, work, and spend their leisure time is referred to as:

geographic segmentation.

demographic segmentation.

residential segmentation.

regional segmentation.

proximity segmentation.

Question $15$

$5$

Points

Firms that market the same product to multiple regions with different preferences may need to tweak the product to ensure that it meets a need unique to each segment. This represents what type of targeting strategy?

a differentiated marketing strategy

a geographic targeting strategy

a concentrated targeting strategy

an undifferentiated targeting strategy

a niche marketing strategy

Question $16$

$5$

Points

Reminder advertising is most common during which stage of the product life cycle?

growth

conceptual

maturity

repositioning

introductory

Question $17$

$5$

Points

Sales promotions that allow consume