$6\mathrm{.}3$ SUMMATIVE ASSESSMENT: PRACTICAL APPLICATION

TASK $1$

You are tasked by your department to prepare the deputy director$-$general $($DDG$)$ for a press conference regarding a public sector service delivery issue.

$1\mathrm{.}1$ Briefly explain a public sector service delivery issue you face in your department which will require a press conference explanation by the DDG$.$

$1\mathrm{.}2$ Identify the requirements for the press conference by explaining the following:

$1\mathrm{.}2\mathrm{.}1$ Information content to be communicated.

$1\mathrm{.}2\mathrm{.}2$ The objectives of the press conference.

$1\mathrm{.}2\mathrm{.}3$ The method of conveying the information.

$1\mathrm{.}2\mathrm{.}4$ The target audience.

$1\mathrm{.}2\mathrm{.}5$ The venue and timeframe for the conference.

$1\mathrm{.}2\mathrm{.}6$ The key stakeholders you need to consult to prepare the DDG$.$

$1\mathrm{.}3$ Compile a list of the media sources you will invite to the press conference. Argue why you believe the different sources will be applicable for your press conference.

$1\mathrm{.}4$ Write an invitation to the stakeholders you wish to invite to the press conference.

$1\mathrm{.}5$ Explain why the press conference would be most effective to enhance government's image rather than just a press release.

$1\mathrm{.}6$ Write a briefing document for the DDG regarding the press conference. Your document should:

$1\mathrm{.}6\mathrm{.}1$ Expected communication techniques to be used by the DDG$.$

$1\mathrm{.}6\mathrm{.}2$ Possible interview approaches and techniques.

$1\mathrm{.}6\mathrm{.}3$ Objectives of the interview.

$1\mathrm{.}6\mathrm{.}4$ Possible responses that could be expected from the media.