6 5 BBA Year 2 PH January : x BBCom SCM Year 2 PH Janua B BA Year 1 PH January 202C + V - 0 x file:///C:/Users/User/Documents/SSF%20DOCS/MANCOSA/2020.1%20Programme%20Handbooks/BBA%20Year%202%20PH%20January%202020.pdf = h ... 46 of 48 O - + Fit to page ID Page view AV Read aloud Add notes 0 F Huawei Technologies Co., Ltd. is a Chinese multinational technology company that provides telecommunications equipment and sells consumer electronics, including smartphones and is headquartered in Shenzhen, Guangdong province. The company was founded in 1987 You have been appointed as a Marketing Specialist to assist Mancosa to develop a Marketing Plan for year 2020. Please note: Your Marketing Plan must be based on market research, situation analysis and must clearly present marketing mix strategies and tactics that are likely to achieve Huawei Technologies business goals. It is important that you explain the rationale for your recommendations - why you are recommending these strategies and tactics - and why the 'client' should believe your recommended marketing strategies and implementation will be successful. Project Requirements: Develop a Marketing Plan that will help Huawei Technologies to attain a competitive advantage in a customer driven market: Report Structure: The Marketing Plan should have the following headings Each section should start on a new page. 1. Title Page: Includes the title, submission date and your name/student number. 2. Table of Contents: Page with major section names and their associated page numbers. 3. Executive Summary: Summary of the highlights of the entire plan. Tip: It is easiest to write this last. 4. Situation Analysis: Summary of the key market and environmental factors, Tip: PESTEL, SWOT analysis. 5. Competitive Review: Including a focused marketing review of the company and their top three competitors. 6. Segmentation of customers Discuss the segmentation variables and select one that should be used by Huawei Technologies. 7. Marketing Mix strategies (20) Discuss, Product, Price, Place, Promotion and the extended 3Ps. 8. Bibliography: Include all of your sources including information from articles, books, websites and other sources in (10) (10) (15) Activate Windows Go to Settings to activate Windows. (2) - Type here to search - 40 x (x 5:18 AM 5/4/2020 W 6 5 BBA Year 2 PH January : x BBCom SCM Year 2 PH Janua B BA Year 1 PH January 202C + V - 0 x file:///C:/Users/User/Documents/SSF%20DOCS/MANCOSA/2020.1%20Programme%20Handbooks/BBA%20Year%202%20PH%20January%202020.pdf = h ... 46 of 48 O - + Fit to page ID Page view AV Read aloud Add notes 0 F Huawei Technologies Co., Ltd. is a Chinese multinational technology company that provides telecommunications equipment and sells consumer electronics, including smartphones and is headquartered in Shenzhen, Guangdong province. The company was founded in 1987 You have been appointed as a Marketing Specialist to assist Mancosa to develop a Marketing Plan for year 2020. Please note: Your Marketing Plan must be based on market research, situation analysis and must clearly present marketing mix strategies and tactics that are likely to achieve Huawei Technologies business goals. It is important that you explain the rationale for your recommendations - why you are recommending these strategies and tactics - and why the 'client' should believe your recommended marketing strategies and implementation will be successful. Project Requirements: Develop a Marketing Plan that will help Huawei Technologies to attain a competitive advantage in a customer driven market: Report Structure: The Marketing Plan should have the following headings Each section should start on a new page. 1. Title Page: Includes the title, submission date and your name/student number. 2. Table of Contents: Page with major section names and their associated page numbers. 3. Executive Summary: Summary of the highlights of the entire plan. Tip: It is easiest to write this last. 4. Situation Analysis: Summary of the key market and environmental factors, Tip: PESTEL, SWOT analysis. 5. Competitive Review: Including a focused marketing review of the company and their top three competitors. 6. Segmentation of customers Discuss the segmentation variables and select one that should be used by Huawei Technologies. 7. Marketing Mix strategies (20) Discuss, Product, Price, Place, Promotion and the extended 3Ps. 8. Bibliography: Include all of your sources including information from articles, books, websites and other sources in (10) (10) (15) Activate Windows Go to Settings to activate Windows. (2) - Type here to search - 40 x (x 5:18 AM 5/4/2020 W