6 A concept test usually presents just a text description of the concept. O Descriptive Narrative O Pictorial O Straight-forward 7 refers to the actions that managers take to attain the goals of the firm. It is often equated to a "game plan." Strategy OO Innovation charter. Blueprint Plan 8 The goal of concept testing is to: O Incorporate customer opinions into the evaluation process O Determine the pricing strategy to be employed O Both, option A and option B listed above are correct responses None of the above options are correct responses 9 An Ansoff matrix comprises of two dimensions; and Markets; Products Markets: Consumers O Markets; Product-Technology O Markets: Competitors3 Internal mandates usually come from: O The top management team including the CEO. O The R&D department. O Market research. O All of the above