Public Relations(1st Edition)
Authors:
Tom Kelleher
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Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0190201479, 9780190201470
Book publisher: Oxford University Press
Book Price $0 : Tom Kelleher’s 'Public Relations' 1st edition provides an in-depth exploration of the evolving landscape of public relations (PR) in modern contexts. The book emphasizes the integral role of PR in maintaining a company's image, managing communication strategies, and building relationships with various stakeholders. Kelleher focuses on foundational principles while integrating contemporary tools and technologies that have reshaped the PR industry, such as social media analytics and crisis communication management. He delves into methodologies for crafting effective messages and assessing public sentiment, akin to having an 'answer key' for successful campaigns. Real-world case studies are peppered throughout the book, offering a de facto 'solution manual' for understanding complex scenarios in the field. The 'table of content' meticulously categorizes these themes to facilitate easy navigation and study reference. Kelleher's writing is accessible yet comprehensive, appealing to both beginners and seasoned professionals seeking to update their knowledge with the latest trends and challenges in PR. Readers will find themselves equipped with the theoretical and practical tools needed to design strategic communication plans, manage media relations, and handle public crises effectively. This book has been well-received for its practical insights and relevance, making it an essential resource for understanding the dynamics of effective public relations. Moreover, 'Public Relations' extensively covers strategy development, media engagement, ethics, and the impact of digital platforms on public relations practices, offering a holistic educational experience for those intent on mastering the art and science of PR.
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