Question: 6 . A two - way flow of communication between a buyer and a seller in a B 2 B situation that is designed to

6. A two-way flow of communication between a buyer and a seller in a B2B situation that is designed to influence the buyers purchase decision is called:
A. advertising.
B. public relations.
C. sales promotion.
D. digital marketing.
E. personal selling.
7. Which of the following refers to the method of determining a communications budget that is based on a fixed proportion of forecast revenues?
A. Affordable budgeting method
B. Objective-and-task method
C. Percentage-of-sales method
D. Competitive parity method
E. Fixed-sum-per-unit method
8. Which of the following metrics or measures indicates the percentage of potential customers who have visited a companys website that would act as the marketer hopes they will?
A. Bounce rate
B. Click paths
C. Hits
D. Page views
E. Conversion rate

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