$6.$ Develop your social media brand$/$business standards $[3\mathrm{.}5$ marks$]$

$$ Establish your business voice and tone and figure out how to speak with your target audience.

$$ What$$s your business$$s personality? Try to pick out $2$ or $3$ traits that define your style, and list $2$ or $3$ that your style is not.

$$ Write a clear and detailed description of your brand$/$ business posting guidelines.

$$ What logos$,$ positioning, and sizing will you use?

$$ What fonts and colors will you use?

$$ What is your company$$s communication strategy when responding to your targeted audience and competitors? $($How will your brand$/$ business respond to public complaints, competitors, and questions from followers?$)$