Question: Consider the various marketing misconceptions introduced in this chapter. a . Pick any two of the misconceptions and develop a specific example of each from
Consider the various marketing misconceptions introduced in this chapter.
a Pick any two of the misconceptions and develop a specific example of each from your own experience with firms and brands.
b How will it be beneficial for a new marketing manager to understand the misconceptions that exist about marketing?
c Can you come up with some other marketing misconceptions of your own ones that are not addressed in this chapter.
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