6-

Evaluate the magazines using the information provided below, and answer the following questions. Based on total adults who read each magazine, which magazine is the best in terms of efficiency (use CPM to calculate the most efficient magazines)? 2^nd best? 3^rd best? Weigh the readers per copy information at 50%. (5 Marks)

Magazine Details

	Cosmo	Canadian Living	People
Monthly Circulation	115 000	150 000	215 000
Readers per Copy	2.5	3.3	3.2
Full page Ad Cost	$18 000	$28 000	$30 000
Total Audience	[a]	[c]	[e]
CPM	[b]	[d]	[f]

Most efficient magazine: [g]

2nd most efficient magazine: [h]

Express Total Audience as: ### ### (no comma)

Express CPM as: $##.##