QUESTION 6

Evaluate the magazines using the information provided below, and answer the following questions. Based ontotal adultswho read each magazine, which magazine is the best in terms of efficiency - (use CPM to calculate the most efficient magazines)? 2^ndbest? 3^rdbest? Weigh the readers per copy information at 50%. (5 Marks)

Magazine Details

	Cosmo	Canadian Living	People
Monthly Circulation	115,000	150,000	215,000
Readers per Copy	2.5	3.3	3.2
Full page Ad Cost	$18,000	$28,000	$30,000
Total Audience	[a]	[c]	[e]
CPM	[b]	[d]	[f]

[g] Most efficient magazine:

[h] 2nd most efficient magazine:

Express Total Audience as: ###,###

Express CPM as: $##.##