Question: 6. Explain IMC (4 points) 7. Give a second advantage of event sponsorship besides the advantage of having a captive target audience. (3 points) 8.

6. Explain IMC (4 points) 7. Give a second advantage of event sponsorship besides the advantage of having a captive target audience. (3 points) 8. Contests and sweepstakes often create excitement with consumers; however, there are problems with these marketing tools. Name and explain three problems (6 points)

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