6. Inventory control is critical for having sufficient quantities available to meet demand. Review what you know about customers and the influences on their buying behavior, the competitive environment, and distribution decisions youve already made. Are there certain occasions or times of the year when its particularly important to avoid running out of products? For example, should retailers have extra inventory to meet holiday-shopping demand during November and December? Remember that having a lot of inventory means investing heavily in goods well in advance of when theyll sell, if your organization can afford to do this. Also keep your marketing objectives in mindbecause if you dont have sufficient inventory at the right time, you cant meet your sales objectives, for example. Now write 2-3 sentences about your ideas for inventory control plus a sentence about the implications for the timing of implementation.