Based on Nike- help with bolded questions about Nike

1. Are you marketing to consumers? If so, you have four basic choices of marketing channels. Channel A contains no intermediaries. A producer marketing directly to consumers is often the best choice for personal services, for example, because no intermediary separates the service provider and the customer. Some product marketers market directly to consumers online. Channels B, C, and D include various intermediaries that can help get products from the place of production to a convenient location where buyers can buy or pick up products. The key is whether intermediaries can help you reach more customers or keep costs lower than if you used a direct channel. Based on the marketing situation, which of these marketing channels will you choose? Compose a paragraph explaining your ideas.
2. Are you marketing to business customers? You also have four basic choices of marketing channels. Channel E contains no intermediaries, as is often the case when marketing heavy equipment or installations that require a lot of technical support. Channels F, G, and H include various intermediaries that have contact with business customers on the producer's behalf. Think about your product and your marketing situation as you determine which of these channels makes the most sense for reaching business customers. Compose a paragraph explaining your choice.
3. Look back at how you classified your product in the previous assignment, which has a bearing on the intensity of market coverage you will choose. Also review your customers' preferences, the competitive situation, and other environmental factors. Will you useintensivecoverage (products available in many retail outlets),selectivecoverage (products available in some outlets), orexclusivecoverage (products available in very few outlets)? Intensive coverage works well for convenience products that are inexpensive and purchased frequently. Selective coverage is well suited for shopping products, and exclusive coverage is well suited for specialty products. Compose in a couple of sentences about the decision.
4. Next, consider the physical functions required to make the supply chain function smoothly as you get your product from production to your intermediaries (if any) and to customers. Cost, speed, dependability, accessibility, capacity, and frequency are among the criteria to use when deciding on transportation. Will you use trucks, pipelines, air transport, railroads, waterways, or a combination of these to move your goods? Will you need different transportation options for different customers or times of the year? Compose a few sentences about transportation, mentioning how the cost and timing might affect your price and the overall plan.
5. Should you plan for warehousing your products, either after production prior to transportation or delivering to distribution centers maintained by your chosen intermediaries? What issues are important to your decisions about storing goods (security, physical protection, climate, location, and son on)?Compose a few sentences about ideas regarding warehousing, and add a note about the effect on implementation.
6. Inventory management is critical for having sufficient quantities available to meet demand. Review what you know about customers and the influences on their buying behavior, the competitive environment, and distribution decisions you've already made. Are there certain occasions or times of the year when it's particularly important to avoid running out of products? For example, should retailers have extra inventory to meet holiday-shopping demand during November and December? Remember that having a lot of inventory means investing heavily in goods well in advance of when they'll sell, if your organization can afford to maintain. Also keep your marketing objectives in mindbecause if you don't have sufficient inventory at the right time, you can't meet your sales objectives, for example. Now compose a couple of sentences about the ideas for inventory management, plus a sentence about the implications for the timing of implementation.
7. Think about your customers' preferences and buying patterns as you examine the possibilities for marketing through retail intermediaries. What type(s) of retailers should you choose for your consumer product? Bear in mind the location of your customers, the image and characteristics of your product, the image and characteristics of potential retail distributors, the level of support needed for your product, and the price you expect to charge. What retail positioning would fit with your product's positioning? If you're planning to market internationally, what are the implications for your retail choices, and the effect on implementation? Compose a paragraph about the retailing decisions.
8. Depending on your product, your market, and your customers, you may want to include direct marketing (such as catalogs, direct response, TV home shopping, telemarketing, and/or online retailing) in your marketing plan. For some products and target markets, consider the use of direct selling (such as party plans) and/or vending machines (in malls, airports, and other locations). Compose a couple of sentences about these distribution methods, if appropriate for your marketing plan. If not appropriate, compose sentences explaining the reasoning.

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Based on Nike When marketing to consumers Nike primarily uses a combination of both direct and indirect marketing channels Channel A which involves marketing directly to consumers is utilized through ... View the full answer