(6 points) Question 3 A&B, a consumer-packaged goods company, is interested in generating a communications strategy for their brand of men deodorant Lynce to increase its sales. You can assume this deodorant is sold through traditional retailers such as supermarkets, pharmacies, and convenience stores. a) (3 points} Describe what would be the most common customer decision journey. Use the most appropriate model among those seen in class. b) (3 points} What type of contenttpromotions are most likely to be effective for each stage of the journey. Explain in the specic context of this deodorant product