Question: ( 6 ) The sales forecast differs from the company sales potential in that the sales forecast focuses on the maximum percentage share of a
The sales forecast differs from the company sales potential in that the sales forecast focuses on
the maximum percentage share of a market that an individual firm within an industry can expect to capture for a specific ponduct.
what executives believe sales will be at a certain level of company marketing effort.
the minimum percentage share of a market that an individual firm within an industry can expect to capture for a specific product.
what competitors' sales will be at a certain level of company marketing effort.
what actual sales will be at a certain level of company marketing effort.
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