Question: 6. What is the difference between the Industry potential and a Company's sales forecast? In the following example, the Industry potential is deemed to be

6. What is the difference between the Industry

6. What is the difference between the Industry potential and a Company's sales forecast? In the following example, the Industry potential is deemed to be 5 million potential customers. The Industry penetration for 2021 is trending toward 30% (and forecast to increase to 40% in 2022 and to 50% in 2023). Your company's market share in 2021 is trending toward 25% (and forecast to increase to 35% in 2022 and to 45% in 2023). How many customers is your company forecasting to serve for each year 2021 through 2023? Show your calculations

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